![]() ![]() Some cities thrive like this, while others may not always be such smashing successes. London, Berlin, Sydney, Melbourne, Los Angeles, and Washington D.C. We realized it was a huge untapped market. We never realized how many leads were coming through Toronto especially. We looked through the leads in the system. “Toronto and Vancouver each had over 100 people at their meetups. What’s been most surprising for Damon and his team has been that they’ve been most successful in a few markets they had never tapped before. All of the events are free for members to ensure that they don’t miss out on serving a portion of their prospective attendees due to cost. Logistics are taken care of by dedicated internal team members, Nina Cioni in North America and Imogen Coles in Asia Pacific. “At the start of 2016, our CEO told us to throw out the rulebook and set us some lofty goals,” Damon says.Īs a result, they now organize and run their meetups by partnering with local community builders as well as existing clients, asking them to collaborate on content, and finding or hosting us in a local space of office. Since Damon’s team has been charged with building this community strategy from scratch, they’ve had to think creatively about how to grow their numbers in a way that serves the business. Identifying New Sales Pipeline from Meetups Seeing the community’s programming visually then allows the team to see, at a glance, how their offline events play into a larger community strategy.Īs one piece of a larger community plan, the team can then assess how well they’re able to work toward their ambitious community goal with each type of content and programming.
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